According to new research, an average Joe or Josephine can gain influence in Twitter by limiting his or her tweets to a particular topic and being engaged in that topic.
The authors of this study analyzed about 2 billion public tweets and looked at followers, retweets, and mentions to see who moves information on Twitter. They found that while news organizations, such as CNN, can hold significant influence on a variety of topics, average people can gain influence "through concerted effort such as limiting tweets to a single topic." Apparently, influence on Twitter is not all about the number of followers that you have.
ScholarlyCommons at Penn: Annenberg update
3 years ago