When it Comes to Article Searching ... It's Location, Location, Location!

A couple weeks ago, I taught a library session for a section of Nonverbal Communication. As those of you who have been to one of my sessions know, I usually work through a sample search and this session was no different. The sample search in this class was "the role of gaze in the courtroom setting" and we looked in the PsycINFO database for peer review articles.

So I'm going through the usual brainstorming synonyms exercise (the point in my session where I ask students to think of all of the possible ways to express the sample topic) and a student mentions that a possible search term could be "trial". That's perfectly logical term. It makes good sense. Except...we're searching in a psychology database. So I showed the class what happens when we add trial to our search. Wouldn't you know we doubled our results...but most of those new results had nothing to do with the justice system and had everything to do with animal and human behavior therapy experiments. Not quite what we need.

So when it comes to finding articles in a database, where you are matters as much as what you search :-)

Social Media Changing Super Bowl Ads?

Not only was last Sunday the biggest day of the year for football, it was also the biggest day of the year for advertising. USA Today acknowledges this significance and has been measuring the popularity of ads run during the big game for the last 20 years. To see how the 2011 ads fared, check out this article.

I think one of the more interesting trends, though, was noted in an article by Bruce Horovitz that ran today in USA Today. The author points out how social media is changing how Super Bowl ads are rolled out. Companies no longer wait until the big game to unveil ads--they are pushing them out before kickoff via social media, like Facebook and Twitter. Also the article notes that this pregame unveiling didn't seem to hurt how popular the ads were during the game. Could this be a sea change in advertising?

To learn more about social media and advertising, check out these books at Cook Library:

• Advertising and new media by Christina Spurgeon
• Socialnomics: How social media transforms the way we do business by Erik Qualman