I recently saw a news story announcing that the state of Arizona has hired HMA Public Relations to come up with campaign to improve their image. The state's tourism office is hoping to counter any negative backlash that has arisen from the state's controversial immigration bill.
This news story made me wonder what the PR firm's best tactic would be here. Should they address the immigration bill head-on in ads or should they focus on the scenic touristy stuff that would traditionally be a major selling point? If they take the first tactic, they run the risk of having the most memorable part of the ads be the negative opinions about Arizona and if they take the other tactic, they run the risk of being seen as ridiculous for just glossing over one of the biggest controversies to hit the state in decades. Thus, I have a feeling they might allude to the immigration controversy in some way, but not specifically mention it in the ads. This seems like a nice, safe, middle-of-the-road approach. I'll be watching to see what happens...
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