Friday, August 6, 2010

Anchorless Local News

According to a story in the New York Daily News, a local TV news station in Houston is planning to test out delivering their news broadcasts without anchors. Declining viewership is cited as the main reason for the cut.

As the article hints, experimenting with news styles and formats to try and reengage viewers isn't new. In her June/July 2009 article in American Journalism Review, Deborah Potter explains how news stations are trying social media and even "channeling ESPN's SportsCenter" to try to get back viewers.

I just wonder if removing anchors will ultimately make any difference in viewership. With more and more people getting their news online, removing anchors from local newscasts might be the equivalent of applying a new coat of paint to a sinking ship...