When you were creating an advertising or media campaign, did you ever come across the Nielsen Prizm market segments and wonder what the heck they were? What exactly makes "The Cosmopolitans" different from "Up-and-Comers," anyway?
On the MyBestSegments website you can get the definition of each of the 66 Prizm segments including where each segment is likely to shop and what each segment is likely to drive. Also, you can get basic information on what segments make up a particular zip code. To top that off, each of these components is free!
ScholarlyCommons at Penn: Annenberg update
2 years ago