A blog for the Towson University community that discusses the resources available in Mass Communication & Communication Studies.
Thursday, October 22, 2009
New Study on Tailored Advertising
Dr. Joe Turow from the Annenberg School at the University of Pennsylvania and researchers from the Berkeley Center for Law & Technology and the Annenberg Public Policy Center have just released a new report suggesting that Americans reject tailored advertising. The study included a telephone survey taken last summer of 1000 U.S. adults and found that 66% of those surveyed say that they don't want marketers to tailor advertisements to their preferences.
While I think this is an interesting finding, I wonder how many Americans are actually aware of how much advertising is already tailored to their interests. While Americans may say that they don't like it, I think that tailored advertising is not going away anytime soon.