Thursday, October 22, 2009

New Study on Tailored Advertising

Dr. Joe Turow from the Annenberg School at the University of Pennsylvania and researchers from the Berkeley Center for Law & Technology and the Annenberg Public Policy Center have just released a new report suggesting that Americans reject tailored advertising. The study included a telephone survey taken last summer of 1000 U.S. adults and found that 66% of those surveyed say that they don't want marketers to tailor advertisements to their preferences.

While I think this is an interesting finding, I wonder how many Americans are actually aware of how much advertising is already tailored to their interests. While Americans may say that they don't like it, I think that tailored advertising is not going away anytime soon.