Morgan Spurlock, the man who took us along on his month-long fast food binge via his documentary "Super Size Me," has a new movie coming out this Friday. This time, he is taking aim at the pervasiveness of advertising. According to an interview with CNN, Spurlock has made a documentary about advertising that is completely paid for with advertising. It's called "Pom Wonderful Presents: The Greatest Movie Ever Sold."
As someone who personally contributes to the advertising clutter on Towson's campus and also helps train future advertisers to contribute to the overall general advertising noise, this movie makes me a little bit nervous. Will Spurlock distinguish between socially responsible advertisers like non-profits, or will he condemn us all for trying to get our messages across? I guess I will just have to go to the movie and find out.
Meanwhile, in the spirit of advertising, here are a few books about the topic that you can get at Cook :-)
ScholarlyCommons at Penn: Annenberg update
3 years ago